jessica honegger


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Our guest is Jessica Honegger, Founder and Co-CEO of Noonday Collection, the fastest growing fair trade accessories brand in the world.

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In this episode, Jessica recounts the story of Noonday Collection as a constantly unfolding expression of interdependence.

Noonday was started almost accidentally, as a way to fund international adoptions; grew through covenantal partnerships among its founding leaders in the U.S. and Africa; and evolved into a high-scale business using the B-Corp legal structure.

Jessica and Andy discuss the turning points when courage cornered her; linking her prosperity to someone else’s; being commissioned as a CEO and mother; and her lifelong commitment to the image-bearing spirit of entrepreneurship.

Her story is about overcoming fear by using her privilege to create more opportunity and power for others.


About The Guest

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Jessica Honegger is the Founder and Co-CEO of Noonday Collection, the fastest growing fair trade accessories brand in the world. Noonday Collection’s vision is to use fashion to create meaningful opportunities around the world. Jessica is passionate about empowering others to practice courage, wholeness and connectedness through entrepreneurship. She has inspired almost 2,000 women across the United States to launch their own social selling businesses as Noonday Collection Ambassadors. Globally, Noonday partners with over 4,000 Artisans, empowering them to support their families through dignified work. Jessica was recently named Ernst and Young Entrepreneur of the Year for Central Texas, has been nominated for Austin’s Under 40 award for entrepreneurship twice, has won Austin’s Profile in Power award, and has been featured in numerous other publications including Inc. Her book Imperfect Courage: Live a Life of Purpose by Leaving Comfort and Going Scared, was published in 2018. When she isn’t gathering, inspiring and leading, you can find her traveling internationally with her husband and three children, ages eleven, nine and eight. One of her children hails from Rwanda, the land of a thousand hills.


The Redemptive Edge is hosted by Andy Crouch and features active members of the Praxis community. Produced by Mary Elizabeth Goodell and Scott Kauffmann of Praxis, with Mike Cosper, Mark Owens, Scott Slucher, and the team at Narrativo. Music by Eric Kinny.